At the Dallas Chocolate Festival I stopped by a table with a big sign that said SRSLY. It was very busy so I talked to Bob, the owner, just long enough to learn they were from Austin and create their chocolates from bean to bar. I know you all know what that means, but just as a refresher: the bean to bar process – cocoa beans are fermented, dried, roasted, cracked, winnowed and ground into a paste that is refined with sugar, and voila! finally, you have chocolate.
When I got home and dumped all my samples on my desk, I said, “S R S L Y, why would you name a company that?” My granddaughter, gypsy in training Miss Hannah gave me a look and said, “Seriously?” Oh, I get it now. Thank you, Hannah. My SRSLY sample was their flagship bar, 70% dark chocolate made from organic and fair trade cacao from the Dominican Republic, with rich, nutty, notes of biscuit, toffee, and tamarind. The ingredients list was astonishing; only 2 ingredients – organic and fair trade cacao and organic and fair trade sugar.
It was wonderful; smooth and just the right amount of sweetness. It was perhaps the best bean to bar I have tasted. And it was made right here in Texas. SRSLY has been in business in Austin for 4 years and has made an impact there. They not only sell their bars at Whole Foods but also to an ice cream maker. And, of course, you can order online.
Those who are eating clean will love this! Seriously!